Did you know – we buy our food waste!

Whether you look forward to you weekly shop or dread setting foot in the supermarket, bad shopping habits can lead to food waste. Shops are really good at encouraging us to buy food we may not need. These businesses have every type of strategy imaginable to get you to buy their products.

Flowers and fresh baked bread are usually near the front door. Here they put you in a good mood, and while your basket is empty, the fresh smells and attractive colours encourage you to get buying! Milk and eggs are in the back corner, forcing you to walk through the entire store to pick up your essentials. Aisles are carefully designed to encourage you to buy more and this quite often leads to food waste. Smarter shopping can be as simple as making a list, but as complicated as sticking to it!

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