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Best Before – it’s still OK to eat.

Best Before – it’s still OK to eat.

For many of us, checking the Best Before date on a food product will feel like second nature – but do we really understand what it means?

  • In our most recent research, 45% of people surveyed said that food being past the Best Before date is the main reason for food waste.

Food labelling can be confusing and misunderstandings about Best Before dates can lead to edible food being thrown out.


Best Before means using your own senses and judgement to decide if a food is OK to eat.

Here’s what you need to know: The Best Before date you see on food labelling is about quality, not safety. If food looks, smells and tastes alright then it’s good to eat, even if the Best Before date has passed.


World Food Day 2023

This month, we’ll be marking World Food Day on the 16th of October by reminding everyone that Best Before dates are about quality not safety.

Does it look, smell and taste alright? Then it’s still OK to eat!

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